Know whether a campaign can pay for itself, before you spend
Most campaigns are judged after the money is gone. AdSyntara works the other way: it calculates the most you can pay per lead and still break even, then forecasts whether a campaign is likely to meet that ceiling, as a range with its uncertainty shown.
- A cost-per-lead ceiling built from your own price, margin and customer lifetime value
- A forecast shown as P10, P50 and P90 instead of one number
- An evidence label on every figure: verified, measured, modelled, or benchmark
- Real results compared against the forecast once campaigns are running
A ceiling, not a guess
The ceiling is the most a lead can cost before the campaign loses money. It comes from your own price, margin and the value of a customer over time, so you can see which assumption drives it.
Ranges instead of promises
Every forecast is a distribution. P10, P50 and P90 show a pessimistic, likely and optimistic outcome, and the input with the widest uncertainty is flagged so you know what to check first.
Honest when the data is thin
When there is not enough evidence for a real number, AdSyntara says so rather than inventing one. Regional benchmarks are labelled as benchmarks, never presented as your own results.
Questions
What do I need to enter?
Your country, your budget, and a rough price and margin for what you sell. The free analysis needs only your website and target country. The full forecast uses the economics you provide.
What do P10, P50 and P90 mean?
They are the 10th, 50th and 90th percentiles of the forecast. P10 is the outcome that only one run in ten does worse than, P50 is the midpoint, and P90 is the outcome only one run in ten beats.
Does a forecast guarantee results?
No. It is an estimate with its uncertainty stated. Its value is in showing when a campaign is unlikely to pay for itself before you spend.
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Only your website and target country. No ad account needed.